A business blog is a blog of published informal online article that are either included in a company internal communication system or posted on the internet for the public to read.
A business blog may aslo be referred to as a corporate blog or corporate web blog.
Features of blog
- Easily and frequently updated
- Customised to match companies website
- Optimised with your keywords
- Freefrom writing is expectable and encouraged.
- Unique because many other businesses and blogging yet.
Reaching new customers :- Using a blog is a key element of an online marketing and promotion initiative it gives a chance to reach New customers and to present a new business face to your exiting customers.
Developing Brand or personality :- The personal nature of blogging and the ability to generate online conversation and interactions allow a business to develop and project a personality or spacific traits such as being innovative or focused on customer service.
Connect with partners :- Blogging allows to connect and team up with influencers and leaders who can be instrumental is building your business.
Writing a blog
Planning :- Plan blog post by choicing a topic creating an outline conducting research and checking facts.
Headline :- Craft a headline that is both informative and will capture readers attentions.
Writing post :- Write post either writing a draft in a single session or gradually word on parts of it.